# 营销活动的UTM标签

## 📊 UTM标签的结构

参数的形式为\[链接URL]?\[参数A]&\[参数B]&\[参数C]，从?开始，通过&添加。

此外，参数中的形式为\[{参数标签}={任意变量}]，通过为模式化的参数标签附加=XXX来指定值。

例：

```
www.a.com/?utm_source=google&utm_medium=cpc&utm_campaign=double11&utm_content=xxx&utm_term=yyy
```

## 📌 主要的UTM标签参数

> utm\_campaign、utm\_source、utm\_medium是必需设置
>
> Ptengine使用这些UTM字段进行营销活动分析
>
> 建议不为CV目标、CV漏斗的目标URL添加UTM参数 因为可能导致会话中断
>
> 可以使用[参数创建工具](https://gitlab.com/PtmindDev/ptx/ptengine-helps/-/blob/main/DOCS/zh/insight/data-center/kyanpnnoutmtagu.md)轻松创建包含UTM标签的链接

## 🔧 **使用要点**

**营销活动效果测定**：可以准确追踪每个营销活动的效果。

**渠道分析**：有助于分析哪个广告媒体或流量来源最有效。

**内容优化**：可以使用utm\_content来识别有效的广告创意。

**关键词效果测定**：可以使用utm\_term来测定特定关键词的效果。

**跨渠道分析**：可以分析多个渠道和营销活动之间的互动。


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