> For the complete documentation index, see [llms.txt](https://helps.ptengine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helps.ptengine.com/en/experience/campaign/create-new-1/countdown.md).

# Countdown Feature

## Countdown Feature

> **SUCCESS**
>
> **What is the Countdown Feature**
>
> Like forms, the Countdown feature is one of the Web Customer Experience features.
>
> It's an effective tool that creates a sense of urgency and scarcity for users, prompting action. By leveraging this feature in Ptengine Experience, you can improve CVR (Conversion Rate) across various marketing scenarios.

### **Key Use Cases 🕒**

#### 1. Campaigns on E-commerce Sites 🛍️

**Scenario**: Limited-time coupon distribution or discount sales

**Display Method**: Countdown the remaining time until campaign ends in popup/sticky bar format

#### 2. Registration Events on Membership Sites 📝

**Scenario**: Limited-period free membership registration campaign

**Display Method**: Countdown the remaining days until event ends in popup/sticky bar format

#### 3. Sales of Limited Products 🏷️

**Scenario**: Sales of quantity-limited products

**Display Method**: Countdown the remaining time until sales end and remaining quantity in popup/sticky bar format

## **Countdown Feature Setup Guide ⏳**

### 1. Create a Web Customer Experience and Add a Countdown

### 2. Display Settings 🔢

#### Countdown Time Display Unit

Selectable from days, hours, minutes, seconds

Select the appropriate unit according to your purpose

#### Label Customization

Freely define label text for each unit (days, hours, minutes, seconds)

Example: "Days" → "Days", "Hours" → "Hours"

💡 Tip: Use language and expressions suited to your target audience.

**Note:** The date, time, and timezone specified in the countdown will reflect the visitor's timezone.

### 3. Behavior After Countdown Ends 🔄

"Keep Displayed": Maintain display after countdown ends

"Close": Automatically hide after countdown ends

✅ Use Case:

"Keep Displayed" → Display message after event ends

"Close" → End of limited-time offer

### 3. Edit Countdown Style 🎨

#### Adjustable Elements:

Background color of numbers

Degree of rounded corners

Color of numbers, labels, and colons

Font and font size

#### Display Position and Size

Freely adjust with drag and drop

🔧 Best Practice: Select a style that harmonizes with your brand colors and existing design

### Confirmation After Setup 👁️

After completing setup, be sure to verify the following with the preview function:

Whether the correct time unit is displayed

Whether custom labels are accurately reflected

Whether the style matches your brand image

Whether the display is appropriate on different devices