# How to Create a New A/B Testing Experience

## How to Create a New A/B Testing Experience

## New Creation

In Experience, you can create a new A/B test or add test patterns to existing experiences. Below is how to create new ones.

**Create a New Experience**

**Select A/B Test**

**Select the Type of Test You Want to Implement** With web visitor engagement tests, you can test the presence or absence of pop-ups and differences in pop-up messaging content.

```
With on-page element tests, you can edit existing page content and test differences.
```

Select according to the measures you want to implement.


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