# Creative Creation

## Creative Creation

## New Creation

**Create Creative**

Web engagement creative creation is described in [this](/en/experience/campaign/create-new-2/creative-production.md) article. Please refer to it.

In-page element creative creation is described in [this](/en/experience/campaign/create-new-2/creative-production.md) article. Please refer to it.

## Adding Additional Patterns

Save the newly created creative and add patterns using one of the following methods.

Create and add patterns

Select comparison testing with original page (up to 5 test patterns can be added maximum.)

Add a pattern You can change the pattern name.

You can create by copying an existing pattern or create a new pattern from scratch.

Original and Comparison Testing A control group will be added.

If you want to add more patterns, click the "Add pattern" button in the bottom right.

### **How to Add from Existing Experiences**

If you want to add a test pattern to an existing experience, go to the edit screen of the experience you want to add it to and turn on A/B Testing.

Then a control group will be added.

> **DANGER** **Warning：**
>
> * If you add the original page (a page with no edits) as a "pattern", it will not be delivered.

> **SUCCESS** **Note：**
>
> * Devices set in test patterns will be automatically applied to the original pattern as well.


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