# Experience Report Detail Page ## Experience Report Detail Page > **SUCCESS** > > **Experience Report Detail Page Structure** > > The experience report detail page is an important tool for comprehensively analyzing user behavior and the effectiveness of experiences. This detail page is composed of the following 4 main sections, each providing data from different perspectives. > > Overview > > Report > > A/B Test Analysis > > Form Submission ## Overview On the overview page, you can check the following configuration details. Detailed Settings Experience Display/Stop Conditions (Limited to Web Engagement) Page Conditions Target Users Goals Schedule Additionally, the following click operations are possible. Actions: You can stop, duplicate, and delete experiences Edit: You can change configuration details by editing the experience View Heatmap: You can check the experience's heatmap > **WARNING** Publishing experiences and creating or deleting copies require execution permissions. These cannot be performed with viewer permissions. Please note. ## **Report** ### **Basic Metrics** You can specify the target data period from the date selection in the top right and check the following metrics in a graph. Additionally, you can check the descriptions of the following metrics by clicking the question mark icon. Display Count (Impressions) Display Users (Unique Users Shown) Users Who Reached Goal Average Visit Duration Average Page Views Bounce Rate If multiple goals are set, select the goal you want to check from the dropdown menu. > **WARNING** > > **💡 Total Display UU ≠ Total Daily UU** > > If 3 users visit on May 1st and the same users revisit on May 2nd, the display UU count for the 2 days will be 3. However, the daily total will be 6. In other words, if you add up the daily data, the same user will be counted twice. We recommend using daily data to check the trend of changes. ### **Detailed Analysis** In the "Detailed Analysis" section below the basic metrics of the experience report, you can segment data based on the following attributes and perform more detailed analysis. CSV and search functions are also available. Display Page Device Traffic Source New/Returning Region User Labels ## **A/B Test Analysis** ### A/B Test Results For how to view the A/B test results, please check [here](/en/experience/campaign/experience-report-detail.md). This article explains the details of the screen. At the top of the A/B Test Analysis tab, the "A/B Test Results" section is displayed. In this section, you can check an overview of the A/B test distribution status. ① Evaluation Metrics: Refers to the goals set for the experience. If multiple goals are set, you can select from the dropdown menu to check test results for each goal. ② Experience Operation Buttons **Action Buttons** Stop experience distribution ``` Duplicate experience Delete experience ``` **Heatmap Button** Display heatmap for each pattern **Experience Edit Button** Configure display page ``` Configure timing (Web engagement only) Configure target users Configure goals Change other related settings ``` ### Detailed Analysis Like the detailed analysis in the Report tab, you can check goal information by the items with the following labels. Display Page Device Traffic Source Visit Type Region If multiple evaluation metrics (goals) are set for the experience, you can select from the dropdown menu to check data for each goal individually. **Sub-Dimension** You can also add and use the sub-dimension feature in the detailed analysis section of the A/B Test Analysis tab. We especially recommend using this feature if you are running ads. For example, if you are delivering ads with URLs like the following: `www.aaa.jp/?utm_campagin=SEARCH&utm_source=google` `www.aaa.jp/?utm_campagin=SEARCH&utm_source=yahoo` If you are running Yahoo search ads and Google search ads simultaneously and want to compare which search engine has a higher conversion rate (CVR), you can analyze by configuring as follows: Set traffic source as the primary dimension Set campaign name as the sub-dimension This allows campaign (utm\_campaign) data for each search engine (utm\_source) to be organized and displayed. **Granularity** By default, the detailed analysis section displays data for all patterns. For example, when checking data by traffic source type, if you want to display only specific pattern data rather than all data, please use the granularity setting feature. ## **Form Submission** You can check detailed information about users who responded to the form set up in the experience. You can also download the detailed user list using the export button in the top right, and if there are multiple patterns, you can download lists by pattern. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helps.ptengine.com/en/experience/campaign/experience-report-detail.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.