Experience Glossary
Experience Glossary
This article explains the key terms used in Ptengine Experience.
Experience
Experience refers to the execution unit of various initiatives implemented in Ptengine Experience. Specifically, the following are included:
Page editing
Web engagement (popup display)
Fixed bar delivery
A/B testing/Redirect testing
💡 "Experience" is a concept that comprehensively expresses a series of interactions and changes provided to users.
Impressions
Impressions refer to the number of times an experience was actually displayed (viewed) by users.
📊 Can be verified in the experience report
🔍 An important metric for measuring the reach of initiatives
Impression Unique Users
Impression Unique Users (Impression UU) represents the number of unique users (Unique User) to whom an experience was displayed.
📊 Can be verified in the experience report
🔍 An indicator showing how many users actually received the experience
WARNING 💡 As long as cookies exist, access from the same device is identified as the same UU.
Click Unique Users
Definition: The number of unique users who triggered a click action other than closing in a popup button widget within an experience
Confirmation location: Experience report
Click-Through Rate
Calculation method: Click Unique Users ÷ Impression Unique Users
Confirmation location: Experience report
Dismissal Unique Users
Definition: The number of unique users who clicked the dismissal button on a popup or fixed bar
Confirmation location: Experience report
Dismissal Rate
Calculation method: Dismissal Unique Users ÷ Impression Unique Users
Confirmation location: Experience report
Form Response Unique Users
Definition: The number of unique users who answered a form added in Experience
Confirmation location: Experience report
Form Response Rate
Calculation method: Form Response Unique Users ÷ Impression Unique Users
Confirmation location: Experience report
Goal
A goal refers to a target or action you want users to reach on your site, and is measured on a per-user basis.
In Ptengine Experience, you can set the following two types of goals:
Access to a specific page URL Example: Member registration completion page, purchase completion page, etc.
Event occurrence Occurrence of a pre-configured Ptengine event
💡 For more details on goals, please also refer to the "What is a Goal?" documentation.
Goal Reaching Unique Users
🎯 Goal Reaching Unique Users (Goal Reaching UU) refers to the number of unique users among those who viewed an experience who reached the set goal.
📌 Important conditions:
To be measured as Goal Reaching UU, the experience must be displayed within the same session.
💡 How measurement works:
Experience is displayed to the user
Goal is reached within the same session
Counted as Goal Reaching UU
❌ Cases where measurement does not occur:
User leaves after experiencing the interaction, and reaches the goal on a revisit without the experience being displayed
✅ Cases where measurement exceptionally occurs:
The session ends while the page remains open in the browser
When returning to the page afterward and meeting the following conditions Page editing: Click or scroll
🔍 Notes:
The number of "Users who reached the goal" on the goal list screen may differ from "Goal Reaching UU" in the experience report.
Goal list: The pure number of users who reached the definition, regardless of experience display
Experience report: The number of users who reached the goal within the same session after the experience was displayed
Understanding this difference enables more accurate analysis.
Goal Rate
Goal Rate shows the percentage of users who reached the set goal among those to whom the experience was displayed.
Calculation formula: Number of Goal Reaching Users ÷ Number of Impression Users × 100%
Average Session Duration
Represents the average time from when an experience is displayed until the user transitions (leaves) to a page not measured by Ptengine.
Calculation formula: (Total session duration after experience display) ÷ (Impression Unique Users)
Average Page Views
The average number of page views from when an experience is displayed until the user transitions (leaves) to a page not measured by Ptengine.
Calculation formula: (Total page views after experience display) ÷ (Impression Unique Users)
Bounce Rate
Shows the percentage of users who leave without transitioning to other pages being measured by Ptengine after the experience is displayed.
Calculation formula: (Number of bounces) ÷ (Impression Unique Users) × 100%
User Labels
Information for identifying site visitors.
Main labels obtained by default:
Total sessions
Initial referrer source
Domain
Unique User ID
Initial referrer
Initial access date and time
Last active date and time
Country
OS
City
Region
Browser
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