How to Check Your Goals
How to Check Your Goals
Admin Dashboard
On the Goals page in the Admin Dashboard, you can view a list of configured goals.
When a single goal is linked to multiple experiences, you can check the total number of goal conversions on this page.
① Goal name. The text below shows the goal definition.
② Displays the number of visitors who achieved the goal and a trend graph. You can specify the data period in ④.
③ Shows the number of currently active experiences that have this goal set as an evaluation metric.
④ Select the data period for the goal. You can choose from "Today," "Last 7 days," or "Last 30 days."
⑤ Search icon for searching goals. If you have set up many goals, please use this search feature.
WARNING Tips
• Goal data can be retroactively collected for periods before registration. If Ptengine is already measuring data for the corresponding goal, historical data will automatically be reflected in the Goal management screen.
• Please note that the measurement units differ between Insight conversions and Experience goals.
Experience Report Screen
On each experience's report screen, you can check the number of users who reached the goal and the percentage among users who were shown the experience.
WARNING Sessions that span across multiple sessions to reach a goal are also counted in the measurement.
Goals must be set before publishing the experience. For details on how to set up goals, please refer to "How to Register Goals".
Report Tab
Basic Metrics
You can check the basic metrics for the entire experience, such as the number of times the experience was displayed, the number of unique users (UU), and the number of unique users who clicked (number of clicks on the click action set in the experience), as well as the number of users who reached the goal and their percentage among users who were shown the experience.
If you have set multiple goals, select the goal you want to check from the dropdown menu.
Detailed Analysis
① You can check the number of users who reached the goal and their percentage by each dimension such as display page, device, traffic source, visit type, region, and user label.
② The goal-related data displayed will change depending on which goal you select.
③ By using the sub-dimension feature, you can analyze the data in more detail.
A/B Test Analysis Tab
A/B Test Results
When you conduct an A/B test, you can check the number of users who reached the goal for each variation in the A/B Test Analysis report.
Click the evaluation metric dropdown
The list of evaluation metrics is displayed in a drill-down view. 2-1: Goals set in the experience in advance are displayed here. 2-2: Metrics other than the default available goals.
The win rate and score change depending on the metrics you set.
Detailed Analysis
This is almost the same as the Detailed Analysis in the Report tab.
If the overall win rate does not show a clear trend, we recommend checking the goal data by segment in the Detailed Analysis.
For a detailed explanation of the screen, please refer to the article here.
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