Data Management Page Guide
Data Management Page Guide
SUCCESS
The Data Management Section
Is further divided into 3 categories:
Events
Event Labels
User Labels
In this section, the following operations are possible:
📋 Check the current data list being collected
✏️ Edit label data formats
📝 Edit description notes
🌟 From the Data Management page, you can check the current data list being collected, edit label data formats, and edit description notes.
💡 By utilizing the Data Management page, you can efficiently organize and manage the data you are collecting. This improves data visibility and enhances your analysis and decision-making processes.
🔍 We recommend regularly checking this page to maintain data integrity and update as needed. Especially when adding new events or labels, verify that they are properly classified and have descriptions assigned.
✅ By properly managing your data, you promote data sharing and understanding within your team, leading to more effective data utilization.
Events
In the management screen, you can view information related to configured events. The following information is displayed:
Event Name 📝 The name set when embedding the event tag
Acquisition Method 🔍 In Experience, displayed as "Tag", "Experience", or "Tag, Experience" *Events configured in Experience are displayed as "Experience"; otherwise, they are displayed as "Tag".
Description ℹ️ Detailed descriptions can be added to events
💡 Adding descriptions clarifies the purpose and content of events, promoting sharing and understanding within your team.
DANGER Note: It may take time for events to appear in the management screen after being measured. If newly configured events do not appear immediately, please wait a while and check again.
✅ By properly configuring and managing events, you can perform detailed analysis of user behavior, enabling more effective website optimization and marketing strategy planning.
📌 For details on event features and configuration methods, please refer to this guide.
Event Labels
Event Labels are a feature for aggregating and managing additional information associated with user behavior. For example, you can collect information such as "product category purchased" and "purchase amount".
Click the settings button on the right side and press edit to display the screen below.
Event Labels can be acquired during event configuration.
In the management screen, you can view information related to configured Event Labels. The following information is displayed:
Data Name 📝 The Event Label name embedded in the event tag
Acquisition Method 🔍 Tag: Data acquired by placing event tags
Data Format 🔢 Specify the format of acquired data
Description ℹ️ Detailed descriptions can be added to Event Labels
💡 Adding descriptions clarifies the purpose and content of Event Labels, promoting sharing and understanding within your team.
DANGER Note: It may take time for Event Labels to appear in the management screen after being measured. If newly configured Event Labels do not appear immediately, please wait a while and check again.
✅ By properly configuring and managing Event Labels, you can perform more detailed analysis of user behavior. This allows you to gain business-critical insights such as popularity by product category and purchase amount trends.
🔧 The choice of data format becomes important during later analysis and visualization. For example, by setting purchase amount as "Number", purchase date as "Date", and product category as "Text", you can perform analysis appropriate to each data type.
User Labels
User Labels are a feature for realizing high-precision personalization. You can integrate and manage not only behavioral data but also customer data you own (email addresses, birthdays, purchase frequency, etc.).
📌 For detailed configuration methods, please refer to this guide.
In the management screen, you can view information related to configured User Labels. The following information is displayed:
Data Name 📝 The User Label name embedded in the user identification tag
Acquisition Method 🔍 Default: Automatically acquired data from basic tags (e.g., total session, initial referring, domain, etc.)
💡 For information on campaign form configuration, please refer to this article.
Data Format 🔢 Specify the format of acquired data
Description ℹ️ Detailed descriptions can be added to User Labels
💡 Adding descriptions clarifies the purpose and content of User Labels, promoting sharing and understanding within your team.
DANGER Note: It may take time for User Labels to appear in the management screen after being measured. If newly configured User Labels do not appear immediately, please wait a while and check again.
✅ By properly configuring and managing User Labels, you can build more detailed user profiles and enable advanced segmentation and personalization. This improves user experience and maximizes marketing effectiveness.
🔒 When handling data that includes personal information, ensure compliance with privacy policies and data protection regulations.
Tag Acquisition
In the Tag Acquisition section, you can obtain the 3 types of tags needed to utilize Ptengine's features. The roles and characteristics of each tag are explained below:
Basic Tag 📌
Role: Enable Ptengine's basic measurement features
Characteristic: Must be installed on all pages
Usage example: Measure page views and visitor count
Can be obtained from the Insight screen. If it's the same project, you can obtain it from any screen.
Event Tag 🎯
Role: Measure specific user actions
Characteristic: Install only where needed
Usage example: Measure button clicks and form submissions
📌 For details on event features and configuration methods, please refer to this article.
User Identification Tag 👤
Role: Identify individual users and track their behavior
Characteristic: Install where users can be identified, such as pages after login
Usage example: Analyze behavior of logged-in users, customer segmentation
💡 By properly installing these tags, you can collect more detailed and accurate data.
🔧 The quality and quantity of data collected varies depending on the tag placement method and location, so it is important to select appropriate tags and implement them correctly according to your objectives.
✅ Understand the role of each tag and use them effectively according to your website structure and analysis objectives. We recommend cooperating with developers and web administrators to implement tags as needed.
📌 For detailed configuration methods, please refer to this article.
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