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User Identification
User Identification is a powerful feature of Ptengine Experience that enables you to capture and leverage custom user attribute data.
By utilizing this feature, you can deepen your understanding of users and develop more effective marketing strategies.
🔒 Note: You must respect user privacy and handle data appropriately.
Link anonymous users with identified users Anonymous user ID (device ID)
Identified user ID (e.g., login account ID)Accurate user behavior tracking
Detailed user segmentation
Delivery of personalized content
Converting anonymous users to identified users
Collecting attributes of identified users
Last active date
Registration date
Total number of sessions
Referrer domain at first visit
Referrer URL at first visit
Name
Phone number
Gender
Age
Interests
Member tier
Other CRM or database information
📊 By integrating online and offline data, you can build more detailed user profiles.
Using on sites with login functionality:
User identification using unique IDs
Approach by user segment
最終更新
Anonymous users: Login incentive campaigns
Identified users: Delivery of personalized information