User Identification Feature Overview

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User Identification

User Identification is a powerful feature of Ptengine Experience that enables you to capture and leverage custom user attribute data.

By utilizing this feature, you can deepen your understanding of users and develop more effective marketing strategies.

🔒 Note: You must respect user privacy and handle data appropriately.

Benefits 💡

Link anonymous users with identified users Anonymous user ID (device ID)

Identified user ID (e.g., login account ID)

Accurate user behavior tracking

Detailed user segmentation

Delivery of personalized content

Specific Use Cases 🚀

Converting anonymous users to identified users

Collecting attributes of identified users

Attributes Collected by Default

Last active date

Registration date

Total number of sessions

Referrer domain at first visit

Referrer URL at first visit

Uploading Custom Attributes

Name

Phone number

Gender

Age

Interests

Member tier

Other CRM or database information

📊 By integrating online and offline data, you can build more detailed user profiles.

Usage Examples 🌟

Using on sites with login functionality:

User identification using unique IDs

Approach by user segment

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