User Segment Report
After creating a user segment, you can access a detailed report from the TOP page of the user features. This report is an essential tool for analyzing segmented user groups.
Clicking on the area highlighted by the red frame in the screen above will take you to the user group report screen.
The report is primarily composed of the following three sections.
Main Components of the Report
1. Overview 📊
Basic Data Total number of users in the group
Percentage of total users (%)
Number of active users in the past 7 days
Access status of top 20 usersAdditional Information When Using User Identification Features: Example: Detailed user information such as email addresses
WARNING Tip: By leveraging user identification features, you can achieve a deeper understanding of users.
2. Segment Report 📈
Analyzable Data: User behavior data
SUCCESS Key Usage Points:
Using this data, you can identify segment-specific trends and behavior patterns, and apply them to optimize your marketing strategy.
3. User List 📋
Features: Display complete user list within the group
Additional Features When User Identification is Configured: Integration with your own proprietary data is possible
🚀 Use Cases:
Create target lists for marketing campaigns
Improve individual customer support responses
Best Practices for Report Usage
Regular Review: Check reports weekly or monthly to understand trends and changes
Cross-Segment Analysis: Conduct comparative analysis across multiple segments to gain insights
Action Plan Development: Develop specific improvement measures based on insights gained from the report
A/B Testing: Test different approaches for each segment and measure results
Cross-Team Sharing: Share insights across relevant departments such as marketing, product development, and customer support
Data Utilization Strategy: User Segment Optimization
To create effective user segments, proper data collection and utilization are essential. Below, we explain the details of the necessary data, how to collect it, and how to use it.
1. Required Data and Collection Methods
1.1 Basic Data (Collected via Basic Tags)
User Behavior Data: Web page view history
Visit Attribute Data: Traffic source
Device Information: Device type (PC, smartphone, tablet, etc.)
Time-Related Data: Last active date and time (last active)
SUCCESS Key Point: By implementing basic tags, these data can be collected automatically.
1.2 Custom User Attribute Data (Collected via User Identification Tags)
Demographic Data: Age
Behavior History Data: Purchase history
Member Information: Member ID
Other Custom Data: Survey responses
🔧 Implementation Method: Set up user identification tags and integrate your custom data with Experience.
2. How to Use Data
2.1 Creating Segments
Basic Segments: New visitors vs returning users
Behavior-Based Segments: Frequent visitors
Purchase Behavior-Based Segments: High-value purchasers
Attribute-Based Segments: Age group segments
2.2 Using Segments
Personalized Content Delivery: Deliver content and product recommendations tailored to each segment's characteristics
Targeted Advertising: Deploy advertising campaigns optimized for each segment
Customer Experience Optimization: Adjust site UI/UX based on user behavior and attributes
Retention Marketing: Implement retention strategies customized for each segment
Product Development Reflection: Leverage each segment's needs and behavior patterns for product improvements
3. Practical Points
Regular Updates: Regularly review segments to reflect the latest trends and behavior changes
A/B Testing: Test different approaches for different segments and measure results
Cross-Segment Analysis: Combine multiple segments to gain deeper insights
Privacy Considerations: Respect user privacy in data collection and usage, and obtain appropriate consent
By practicing these strategies, you can achieve a more precise understanding of users and implement effective marketing measures. By leveraging Experience's features to the fullest and making data-driven decisions, you can accelerate business growth.
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