When tracking traffic from the same website using Ptengine and other tools such as Google Analytics, discrepancies in the numbers can occur. This is one of the most frequently asked questions from our customers. Below, we provide a detailed explanation of the causes and solutions.
Each analytics tool has its own measurement specifications, and differences may occur in the following areas:
Based on the above, this is a natural difference in specifications and is not abnormal. When using multiple tools in conjunction, we would appreciate it if you would keep in mind that a certain degree of discrepancy may occur.
Additionally, based on our operational experience to date, please refer to the following guide for acceptable ranges:
Difference in page views (PV) between Ptengine and Google Analytics: approximately ±15%.
Differences between other tools (e.g., Adobe Analytics, Visionalist, UserInsight, etc.): approximately ±10-15%.
Understand the measurement specifications of each tool Compare the session definitions and counting methods of Ptengine and Google Analytics to determine which better aligns with your company's objectives.
Select a consistent tool When setting KPIs, narrowing down to one primary analytics tool makes data interpretation easier.
Pay attention to changes in numbers Discrepancies of approximately ±15% are within the natural range of specifications. With this in mind, rather than focusing on minor temporary differences in numbers, please analyze by paying attention to changes over time within the same tool.
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