Overall Report: The number of unique users who achieved a goal
Experience Report: The number of unique users who achieved a goal among visits (sessions) where the experience was displayed or clicked
Goal: Reaching the checkout page
Experience A's Goal: The above goal
Under the above configuration, if the following visits occur, the overall report goal is measured as +2 since it counts the number of users who reached the checkout page, while the experience report goal is measured as only +1 since it counts the number of users who reached the goal after the experience was displayed.
Reached the checkout page after Experience A was displayed in Visit 1
Also displayed Experience A again in Visit 2, then reached the checkout page
Displayed Experience A after first reaching the checkout page in Visit 3
Reached only the checkout page without displaying Experience A in Visit 4
Neither Experience A was displayed nor the checkout page was reached in Visit 5
Overall Report Goal Data: 2 (User A, User B)
Experience A Report Goal Data: 1 (User A)
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