# Overall Report Goal Count and Experience Report Goal Count Do Not Match

## Overall Report Goal Count and Experience Report Goal Count Do Not Match

## Definition Differences

**Overall Report**: The number of unique users who achieved a goal

**Experience Report**: The number of unique users who achieved a goal among visits (sessions) where the experience was displayed or clicked

## Example

### **Configuration Details**

Goal: Reaching the checkout page

Experience A's Goal: The above goal

Under the above configuration, if the following visits occur, the overall report goal is measured as +2 since it counts the number of users who reached the checkout page, while the experience report goal is measured as only +1 since it counts the number of users who reached the goal after the experience was displayed.

### **Details of Actual User Behavior When Visiting the Page**

* Reached the checkout page after Experience A was displayed in Visit 1
* Also displayed Experience A again in Visit 2, then reached the checkout page
* Displayed Experience A after first reaching the checkout page in Visit 3
* Reached only the checkout page without displaying Experience A in Visit 4
* Neither Experience A was displayed nor the checkout page was reached in Visit 5

### **Measurement Results**

* Overall Report Goal Data: 2 (User A, User B)
* Experience A Report Goal Data: 1 (User A)


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