Overall Report Goal Count and Experience Report Goal Count Do Not Match

Overall Report Goal Count and Experience Report Goal Count Do Not Match

Definition Differences

Overall Report: The number of unique users who achieved a goal

Experience Report: The number of unique users who achieved a goal among visits (sessions) where the experience was displayed or clicked

Example

Configuration Details

Goal: Reaching the checkout page

Experience A's Goal: The above goal

Under the above configuration, if the following visits occur, the overall report goal is measured as +2 since it counts the number of users who reached the checkout page, while the experience report goal is measured as only +1 since it counts the number of users who reached the goal after the experience was displayed.

Details of Actual User Behavior When Visiting the Page

• Reached the checkout page after Experience A was displayed in Visit 1

• Also displayed Experience A again in Visit 2, then reached the checkout page

• Displayed Experience A after first reaching the checkout page in Visit 3

• Reached only the checkout page without displaying Experience A in Visit 4

• Neither Experience A was displayed nor the checkout page was reached in Visit 5

Measurement Results

• Overall Report Goal Data: 2 (User A, User B)

• Experience A Report Goal Data: 1 (User A)