Exit Popup Not Displaying

If you find that an exit popup delivered through Ptengine Experience is not displaying properly, the issue may be related to how "exit" is defined.

By reading this article, we hope you will understand how Ptengine defines exit and be able to effectively implement exit popups.

What is an Exit Popup?

An exit popup is a popup that displays when a website visitor is about to navigate away from the page to another site or close their browser. Exit popups can be of various types, such as offering users coupons or discounts, conducting surveys, or encouraging sign-ups. By effectively using exit popups, you can reduce your website's bounce rate and increase conversion rates.

In Ptengine Experience, you can deliver an exit popup by creating a popup in Web Engagement and setting the display timing to "When exiting the browser" as shown below.

Definition of "When Exiting the Browser"

The term "exit" in "When exiting the browser" is defined as when a visitor takes either action ① AND ②, or action ① AND ③ on the page.

Spending at least 5 seconds on the page

On PC: When the cursor is placed outside the page content (such as moving to the browser's bookmark bar or tab bar).

On mobile: The experience is displayed when the browser back button is pressed or a swipe gesture is made.

Can't We Display a Popup for Visits Shorter Than 5 Seconds?

While it's technically possible through code implementation, we don't recommend it from the perspective of effectively using exit popups.

The reason is that displaying a popup to prevent exit for visitors who are leaving after such a short time may impair user experience and have a negative effect.

Popups are more effective when shown to users who have a good understanding of the product or brand.

Cases Where Exit Cannot Be Detected

It's difficult to perfectly capture all visitor exits with exit popups. For example, in the following cases, the exit popup is displayed only to users who take action "B" (also conditional on spending at least 5 seconds on the page).

DANGER Cases Where Exit Cannot Be Detected

When directly closing an app or browser, or pressing the home button on a mobile device to exit the current page

When viewing in an in-app browser from social media or ad traffic, where the back button is not available (Example: On iOS, when opening a browser within an app, the first page opened cannot be navigated back from)

However, based on our internal testing, exit popups can still be effectively used as a measure to reduce website bounce rates and increase conversion rates, even if they don't perfectly cover all exiting users.

Since competitors face similar limitations with exit popup coverage rates, we recommend maximizing results from this measure according to your company's requirements!

Approach to Exit Prevention Strategy

Case 1: Test effective content for reachable exiting users

By exploring which content is most effective for users you can realistically reach, you can gain insights that drive business progress.

For example, if out of 1 million exiting users you can reach each month, 1% are engaged and 1% of those convert, you could see a monthly increase of 10,000 new users and increased revenue.

Case 2: Fundamentally reduce overall exit rates

By leveraging other Ptengine features, you can also reduce the number of users who want to exit in the first place.

For example, analyze heatmaps separately for new and returning visitors, and improve areas of concern through A/B testing. By doing this, you can specifically identify where returning users tend to exit and where new visitors tend to exit, making it easier to achieve improvement results.

Through the above verification, let's effectively prevent exits and maximize the results of your site management!