URL Matching Rules

The following describes the rules used for defining data matching conditions in page groups, conversions, and event settings.

Contains

Matches URLs that contain a specific string. For example, when "abc.com" is set as "Contains," URLs like the following will be included:

• https://abc.com/lp

• https://abc.com/company

• https://abc.com/company/contact

Does Not Contain

Matches URLs that do not contain a specific string. For example, if you want all pages except blog pages, you can set "example.com/blog" as "Does Not Contain."

Starts With

Matches URLs that start with the registered string. Typically used for URLs that contain query parameters.

For example, suppose a specific visitor (id=9982251615) visited the following URL:

https://www.example.com/checkout.cgi?page=1&id=9982251615

If the above URL is set as a "Starts With" match, only visits from the user with id=9982251615 will be affected, not visits from other users.

If you want to target all users but only on page=1, you can use the "Starts With" match with the following URL:

https://www.example.com/checkout.cgi?page=1

Additionally, if you want to include pages beyond just page=1, you can use the "Starts With" match with the following URL:

https://www.example.com/checkout.cgi?page

Ends With

Matches URLs that end with the registered string.

For example, if you register "/test/index.html" as an "Ends With" match, a URL like "http://www.example.com/s/test/index.html" would be included.

However, the following URL would not be matched because it does not end with "/test/index.html":

http://www.example.com/s/test/index.html?wore=xxx

Exact Match

Matches only when the configured URL is exactly the same as the actual URL.

• Tips: Match parameters: Uses page parameters as conditions, targeting only users with specific parameters. Ignore parameters: Targets all users visiting the page regardless of whether they carry parameters.

Regular Expression

Regular expressions are a method for representing multiple strings that follow a certain pattern.

By using regular expressions, you can define more flexible matching conditions.

Common Regular Expression Examples

1. Match a website domain at the beginning and end with a slash or question mark

Regular expression: ^https:\/\/www.ptmind.com($|\/$|\/\?.*)

Included URLs: https://www.ptmind.comhttps://www.ptmind.com/https://www.ptmind.com/?WT.mc_id=xxxx

Excluded URLs: https://www.ptmind.com/abc

(Additional examples follow the same pattern)

Regular Expression Validation Tool

To verify that a regular expression is written correctly, you can use a tool such as the Regex Tester.

If you have any questions during setup, please feel free to contact us through the Ptengine support assistant.