# Conversion Settings

## Conversion Settings

> **SUCCESS**
>
> **What is Conversion (CV)**
>
> It refers to goals or actions that you want users to achieve on your site.

## Benefits

By using the conversion feature, you can accurately measure the results of your website in numerical terms.

You can visualize which measures contribute to goal achievement and obtain data that is useful for site improvements and marketing strategy planning.

## Common Use Cases

This feature is useful for measuring important business goals in the following scenarios.

**E-commerce sites:** Product purchase completion

**Web services:** Member registration or trial signup

**B2B sites:** Contact form submission or material request form completion

## Configuration

Please watch the video below.

## What You Can Do in the Conversion Management Screen

**List View:** Configured conversions are displayed in a list.

**Search:** You can search for settings by CV name.

**Enable/Disable Toggle:** You can toggle measurement ON/OFF with a switch.

**New Settings:** Add new conversions from the "Add New CV Settings" button.

**Edit/Delete:** You can edit existing settings or delete unnecessary settings.

**\[Important Notes]**

CV names cannot be set as duplicates.

When you edit a setting, data is separated before and after the edit. (For example, if edited on August 1st, the data before the edit will be saved with the name "0801Removed")

If the target URL for CV Goal or CV Funnel has UTM parameters, measurement may not work correctly. We recommend setting up with URLs that do not have UTM parameters.

> **WARNING** If you want to set up with a URL that has UTM parameters, please refer to [this article](/en/getting-started/quick/conversion-setup.md).


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