What is Insight

What is Insight

An analysis module that visualizes and analyzes user behavior on your website in detail through heatmaps, segment analysis, conversion tracking, event measurement, and more, helping you discover points for improvement.

Main Features

Data Center

You can view various data related to your website, such as traffic sources, devices, and geographic regions. It comes equipped with rich dashboards that allow you to analyze data from different perspectives.

By specifying a time period, you can gain detailed insights into trends and anomalies in operational metrics.

*Data retention periods vary depending on your subscription plan.

Heatmap

A tool that visualizes user viewing behavior on a specific page. Ptengine offers the following three types of heatmap features:

Click Heatmap

Attention Heatmap

Analysis Heatmap

INFO Starting in 2026, with the release of AI Heatmap, the three types of heatmaps mentioned above will be consolidated and the heatmap feature will be significantly renewed.

Events and Conversion

A feature that tracks user behavior based on specific goals. Events involve setting up and tracking buttons or elements you want to monitor on a specific page, while Conversion quantifies user behavior that occurs across multiple pages or events (such as exit situations).

Expected Benefits

By using each feature in combination, you can gain deeper insights.

For example, if you discover that a specific page has poor performance in Data Center, you can check the heatmap for that page and analyze user behavior patterns.

For more details on how to use each feature, please refer to each page.