# What is Insight ## What is Insight An analysis module that visualizes and analyzes user behavior on your website in detail through heatmaps, segment analysis, conversion tracking, event measurement, and more, helping you discover points for improvement. ## **Main Features** ### Data Center **You can view various data related to your website, such as traffic sources, devices, and geographic regions**. It comes equipped with rich dashboards that allow you to analyze data from different perspectives. By specifying a time period, you can gain detailed insights into trends and anomalies in operational metrics. \*Data retention periods vary depending on your subscription plan. ### Heatmap A tool that visualizes user viewing behavior on a specific page. Ptengine offers the following three types of heatmap features: Click Heatmap Attention Heatmap Analysis Heatmap > **INFO** Starting in 2026, with the release of AI Heatmap, the three types of heatmaps mentioned above will be **consolidated** and the heatmap feature will be significantly renewed. ### Events and Conversion A feature that tracks user behavior based on specific goals. Events involve setting up and tracking buttons or elements you want to monitor on a specific page, while Conversion quantifies user behavior that occurs across multiple pages or events (such as exit situations). ## Expected Benefits By using each feature in combination, you can gain deeper insights. For example, if you discover that a specific page has poor performance in Data Center, you can check the heatmap for that page and analyze user behavior patterns. For more details on how to use each feature, please refer to each page. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helps.ptengine.com/en/getting-started/what-is-ptengine/what-is-insight.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.