Funnel Results Analysis

Funnel Results Analysis

SUCCESS

What is the Funnel Analysis Feature

A powerful tool that visualizes user behavior leading up to conversion (CV). By using this feature, you can gain the following benefits:

Identify locations where user drop-off is likely to occur

Understand the progress rate at each step

Gain insights to improve conversion rates

Funnel Example: Online Shopping Case

Let's look at the funnel flow using typical online shopping user behavior as an example:

Product list page view

Confirm product information

Move to cart screen

Enter customer information and select shipping method

Final confirmation of order details

Order completed

By setting such a flow as a funnel, you can analyze the drop-off rate and progress rate at each step.

INFO By identifying steps with high drop-off and improving the user experience at those steps, you can improve the overall conversion rate.

Screen Explanation

CV Count and CV Rate: Displays the conversion count at the final step and the overall conversion rate for the funnel (number of entries ÷ CV count)

Funnel List: Switch and display configured funnels

Initial Entry Count: Number of users who entered at the first step

Drop-off Count: Number of users who dropped off at each step without proceeding to the next 🔍 Click on the number to view page information about the source of entry and destination of drop-off

Progress Count and Ratio: Number of users who proceeded to the next step and their ratio

Direct Entry Count: Number of users who entered directly without going through the previous step

DANGER Note: Proper step configuration is important to effectively utilize funnel analysis.

For detailed configuration instructions, please refer to configuration video.

Let's utilize funnel analysis to deeply understand user behavior and improve your site and app. Improving conversion rates directly leads to business growth!