# Funnel Results Analysis

## Funnel Results Analysis

> **SUCCESS**
>
> **What is the Funnel Analysis Feature**
>
> A powerful tool that visualizes user behavior leading up to conversion (CV). By using this feature, you can gain the following benefits:
>
> Identify locations where user drop-off is likely to occur
>
> Understand the progress rate at each step
>
> Gain insights to improve conversion rates

### Funnel Example: Online Shopping Case

Let's look at the funnel flow using typical online shopping user behavior as an example:

Product list page view

Confirm product information

Move to cart screen

Enter customer information and select shipping method

Final confirmation of order details

Order completed

By setting such a flow as a funnel, you can analyze the drop-off rate and progress rate at each step.

> **INFO** By identifying steps with high drop-off and improving the user experience at those steps, you can improve the overall conversion rate.

## **Screen Explanation**

**CV Count and CV Rate**: Displays the conversion count at the final step and the overall conversion rate for the funnel (number of entries ÷ CV count)

**Funnel List**: Switch and display configured funnels

**Initial Entry Count**: Number of users who entered at the first step

**Drop-off Count**: Number of users who dropped off at each step without proceeding to the next 🔍 Click on the number to view page information about the source of entry and destination of drop-off

**Progress Count and Ratio**: Number of users who proceeded to the next step and their ratio

**Direct Entry Count**: Number of users who entered directly without going through the previous step

> **DANGER** **Note**: Proper step configuration is important to effectively utilize funnel analysis.

For detailed configuration instructions, please refer to [configuration video](/en/insight/conversion/funnel-analysis.md).

Let's utilize funnel analysis to deeply understand user behavior and improve your site and app. Improving conversion rates directly leads to business growth!


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