# What Is Conversion

> For conversion management, see [Conversion Management](/en/insight/conversion/management.md).

### What Is "Conversion" and Why Do You Need to Set It Up? <a href="#shen-me-shi-zhuan-hua-yi-ji-ru-he-xu-yao-she-zhi-zhuan-hua" id="shen-me-shi-zhuan-hua-yi-ji-ru-he-xu-yao-she-zhi-zhuan-hua"></a>

Conversions are defined based on your business goals and triggered by visitor actions (such as registration, adding to cart, successful payment, etc.), allowing you to understand the conversion rate at each conversion point.

Conversions can be used in the following ways:

1. **Understanding goal completion count, value, and trends** Beyond just knowing how many conversions occurred, you can visually track changes in conversions before and after promotions, as well as drop-off before a target conversion, driving further website analysis.
2. **Identifying the most valuable channels and ads** You can see how many conversions each ad campaign generated and how many conversions came from users in each channel.
3. **Optimizing ad ROI** By assigning a value to conversions, you can understand the actual value delivered by each ad channel, helping optimize budget allocation.

### Conversion Reports <a href="#zhuan-hua-bao-gao" id="zhuan-hua-bao-gao"></a>

In the "CV" dropdown menu, you can view up to 6 reports. All results can be segmented with a single click -- simply hover over the area where you want to apply a filter, then click the filter icon that appears.

**1. Conversions, Conversion Share, and Conversion Rate** Conversions: The number of sessions that reached the goal defined in your conversion settings. Conversion Share: The proportion of conversions out of total conversions. Conversion Rate: The proportion of sessions with conversions out of all sessions.

**2. Conversions by Source and Search Terms** In the Source section, you can find conversion results for each source. Sources are displayed as total conversions.

In the Keywords section, visits from search engines are displayed in a "tag cloud" format. Larger keywords indicate higher search volume. However, due to changes made by Google, it is difficult to capture and display all keywords.

**3. Conversions by Ad Name and Ad Source** You can see the ad names and ad sources that contributed to each conversion. Conversion campaign names and campaign traffic are based on UTM parameters.<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helps.ptengine.com/en/insight/conversion/what-is-conversion.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.