UTM Tags for Campaigns

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About UTM Tags

UTM tags (Urchin Tracking Module) are parameters for tracking web traffic. They were proposed by Urchin Software, which was acquired by Google in 2005. By utilizing UTM tags, you can improve the accuracy of marketing analysis, enhance ROI, and optimize your strategy.

📊 UTM Tag Structure

Parameters follow the format [Link URL]?[Parameter A]&[Parameter B]&[Parameter C], starting with ? and adding additional parameters with &.

Additionally, within the parameters, you can specify values by attaching =XXX to patterned parameter tags in the format [{Parameter Tag}={arbitrary variable}].

Example:

www.a.com/?utm_source=google&utm_medium=cpc&utm_campaign=double11&utm_content=xxx&utm_term=yyy

📌 Main UTM Tag Parameters

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Important Notes

utm_campaign, utm_source, and utm_medium are required settings

Ptengine performs campaign analysis using these UTM fields

It is recommended not to add UTM parameters to URLs targeted by CV Goals and CV Funnels This is to avoid the possibility of sessions being terminated

For details on setting up URLs with UTM, refer to [the article for developers]()

You can easily create links containing UTM tags using the Parameter Creation Tool

🔧 Points for Effective Use

Campaign Performance Measurement: You can accurately track the effectiveness of each marketing campaign.

Channel Analysis: It helps analyze which advertising media or traffic sources are most effective.

Content Optimization: Using utm_content, you can identify effective ad creatives.

Keyword Performance Measurement: Using utm_term, you can measure the effectiveness of specific keywords.

Cross-Channel Analysis: You can analyze the interactions between multiple channels and campaigns.