Campaign

SUCCESS

Campaign Source Analysis

Campaign source analysis is a feature that automatically recognizes URLs containing UTM parameters and easily tracks the effectiveness of various web marketing initiatives such as advertisements, direct mail, banner ads, and video ads.

Use Cases for Campaign Source Analysis

When you want to measure the effectiveness of advertising and marketing initiatives

When you want to analyze the number of visits and conversions from specific traffic sources

When you want to understand the details of traffic sources and find areas for improvement

Main Features

You can view campaign details in the following two formats.

1. Campaign Source

The list of campaign sources displays data that includes the "utm_source" parameter among the types of campaign parameters.

For example, if utm_source=google, the campaign source will display as google.

Metrics for traffic acquisition, behavior, and conversions are displayed for each campaign source, and you can sort them in ascending or descending order by clicking on the metric name.

Details of displayed metrics: Visits, New visitor rate, Page views, Average time on site, Bounce rate, Number of conversions, Conversion rate.

You can search for campaign source names using the search function in ①.

From ②, you can segment by a specific campaign source. Re-clicking will cancel the segment condition.

From ③, you can drill down on a specific campaign source and view the original URL details.

2. Traffic Source URL

The Traffic Source URL list displays a list of URLs for external pages that are referrers for campaign sources. In other words, it's a list of pages that users were on just before visiting your site.

Displayed in order of highest number of visits

Similar to campaign sources, metrics for traffic acquisition, behavior, and conversions are displayed for each URL

You can sort in ascending/descending order by clicking on the metric name

Clicking the icon on the right side of each URL opens the page in a new tab