# Campaign > **SUCCESS** > > **Campaign Source Analysis** > > Campaign source analysis is a feature that automatically recognizes URLs containing UTM parameters and easily tracks the effectiveness of various web marketing initiatives such as advertisements, direct mail, banner ads, and video ads. **Use Cases for Campaign Source Analysis** When you want to measure the effectiveness of advertising and marketing initiatives When you want to analyze the number of visits and conversions from specific traffic sources When you want to understand the details of traffic sources and find areas for improvement ## Main Features You can view campaign details in the following two formats. ### 1. Campaign Source The list of campaign sources displays data that includes the "utm\_source" parameter among the types of campaign parameters. For example, if utm\_source=google, the campaign source will display as google. Metrics for traffic acquisition, behavior, and conversions are displayed for each campaign source, and you can sort them in ascending or descending order by clicking on the metric name. Details of displayed metrics: Visits, New visitor rate, Page views, Average time on site, Bounce rate, Number of conversions, Conversion rate. You can search for campaign source names using the search function in ①. From ②, you can segment by a specific campaign source. Re-clicking will cancel the segment condition. From ③, you can drill down on a specific campaign source and view the original URL details. ### 2. Traffic Source URL The Traffic Source URL list displays a list of URLs for external pages that are referrers for campaign sources. In other words, it's a list of pages that users were on just before visiting your site. Displayed in order of highest number of visits Similar to campaign sources, metrics for traffic acquisition, behavior, and conversions are displayed for each URL You can sort in ascending/descending order by clicking on the metric name Clicking the icon on the right side of each URL opens the page in a new tab --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helps.ptengine.com/en/insight/data-center/traffic-campaign.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.