> For the complete documentation index, see [llms.txt](https://helps.ptengine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helps.ptengine.com/en/insight/data-center/traffic-search-engine.md).

# Search Engine

> **SUCCESS**
>
> **What is Search Engine?**
>
> Data from organic search traffic.

## Measurable Data <a href="#measurable-data" id="measurable-data"></a>

Details of displayed metrics: Visits, % New visits, Page views (PV), Visit duration, % Bounce, Conversions, Conversion rate.

You can sort the metrics in ascending or descending order by clicking on the metric name.

### 💡 **Tips for Use** <a href="#tips-for-use" id="tips-for-use"></a>

**Performance Comparison by Search Engine**: Compare the quality of traffic from each search engine (such as time spent on site, bounce rate, etc.) and identify which search engines should be prioritized for optimization.

**Measuring SEO Efforts**: Regularly check if traffic from a specific search engine is increasing and whether the quality is improving.

**Optimization of Conversion Rate**: Analyze traffic from search engines with high conversion rates and apply those patterns to other search engines.

**New User Acquisition Strategy**: Identify search engines with high new user rates and strengthen measures to acquire new users.

**Long-Term Trend Analysis**: Observe the transition of traffic from each search engine and use it to develop long-term SEO strategies.

> **WARNING** Some search ads that do not have certain parameters set may be identified as traffic from search engines, so please be careful.
>
> Example: Ad parameters other than utm, such as ?gclid