Search Engine
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What is Search Engine?
Data from organic search traffic.
Measurable Data
Details of displayed metrics: Visits, New User Rate, Page Views, Average Time on Site (within the site), Bounce Rate, Conversions, Conversion Rate.
You can sort the metrics in ascending or descending order by clicking on the metric name.
💡 Tips for Use
Performance Comparison by Search Engine: Compare the quality of traffic from each search engine (such as time spent on site, bounce rate, etc.) and identify which search engines should be prioritized for optimization.
Measuring SEO Efforts: Regularly check if traffic from a specific search engine is increasing and whether the quality is improving.
Optimization of Conversion Rate: Analyze traffic from search engines with high conversion rates and apply those patterns to other search engines.
New User Acquisition Strategy: Identify search engines with high new user rates and strengthen measures to acquire new users.
Long-Term Trend Analysis: Observe the transition of traffic from each search engine and use it to develop long-term SEO strategies.
WARNING Some search ads that do not have certain parameters set may be identified as traffic from search engines, so please be careful.
Example: Ad parameters other than utm, such as ?gclid
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