# Search Engine > **SUCCESS** > > **What is Search Engine?** > > Data from organic search traffic. ## Measurable Data Details of displayed metrics: Visits, New User Rate, Page Views, Average Time on Site (within the site), Bounce Rate, Conversions, Conversion Rate. You can sort the metrics in ascending or descending order by clicking on the metric name. ### 💡 **Tips for Use** **Performance Comparison by Search Engine**: Compare the quality of traffic from each search engine (such as time spent on site, bounce rate, etc.) and identify which search engines should be prioritized for optimization. **Measuring SEO Efforts**: Regularly check if traffic from a specific search engine is increasing and whether the quality is improving. **Optimization of Conversion Rate**: Analyze traffic from search engines with high conversion rates and apply those patterns to other search engines. **New User Acquisition Strategy**: Identify search engines with high new user rates and strengthen measures to acquire new users. **Long-Term Trend Analysis**: Observe the transition of traffic from each search engine and use it to develop long-term SEO strategies. > **WARNING** Some search ads that do not have certain parameters set may be identified as traffic from search engines, so please be careful. > > Example: Ad parameters other than utm, such as ?gclid --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helps.ptengine.com/en/insight/data-center/traffic-search-engine.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.