# Social Media

> **SUCCESS**
>
> **Analysis of Traffic from Social Media**
>
> A feature that supports the creation of effective social media marketing strategies by providing detailed analysis of inbound traffic from social media.

## 🔍 Key Features

Social media inbound traffic data can be confirmed in the following two formats:

### 1. Domain

Display data at the domain level of each media site and check the following metrics:

Visits

New visitor rate

Page views (PV)

Average session duration

Bounce rate

Conversions (CV)

Conversion rate (CR)

You can sort in ascending or descending order by clicking on the metric name.

### 2. Traffic Source URL

The actual URLs from social media are displayed, and you can open the corresponding URL in a new tab by clicking the icon.

**Usage Tips**

By analyzing traffic data from social media, you can determine which platform is most effective and use it to adjust your marketing strategy.

By checking each metric and understanding visitor behavior, you can improve your content and campaigns.


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helps.ptengine.com/en/insight/data-center/traffic-social.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.