Trend Graph

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What is the Trend Graph?

This is a graph positioned at the top of the access report displayed by opening the digest. This graph is a tool for visually understanding changes in visit counts.

Data Visible on the Screen

Default display: Trend of visits over the past week

After specifying period: Displays the trend of the specified period as a green curve

Display unit switching: Selectable from "Daily," "Weekly," "Monthly" When only one day is specified: The horizontal axis becomes a time unit, allowing detailed change confirmation

Metric switching: Can switch to other metrics such as UU, PV from the "Visits" dropdown list

Quick Explanation of Key Metrics

• Visits: A user visiting a site and then leaving is recorded as one visit.

• UU (Unique Users): Visit count after removing duplicate visits

• PV: Number of times a page was viewed

• New User Rate: New users (visits containing new cookies) / Total visits

• Return Visitor Rate: Existing users (visits containing existing cookies) / Total visits

• Visits / UU: Number of visits / Unique users

• PV / UU: Page views / Unique users

• Average Visit Duration: Average time each visit lasted on the site

• Bounce Rate: Number of visits that viewed only the landing page / Total visits

• Average Load Time: Average time from the initial page request to completion of page load for each visit

For more detailed definitions, please refer to Glossary.