# Insight Overview ## Insight Overview Ptengine Insight is a specialized tool for **visualizing and analyzing user behavior on websites**. ## **Key Features** ### Data Center **You can view various data related to your website, such as traffic sources, devices, and regions**. It comes with rich dashboards that allow you to analyze data from different perspectives. By specifying a time period, you can also identify trends and anomalies in operational metrics in detail. ※ The data retention period varies depending on your subscription plan. ### Heatmap A tool that visualizes user viewing behavior on specific pages. Ptengine provides the following 5 types of heatmap features: Click Heatmap Attention Heatmap Scroll Heatmap Comparison Heatmap History Heatmap ### Events and Conversions A feature that tracks user behavior based on specific goals. Events involve setting and tracking buttons or elements you want to monitor on specific pages, while conversions quantify the behavior users perform across multiple pages or events (such as exit behavior). ## Expected Benefits By using each feature in combination, you can gain deeper insights. For example, if you discover that a specific page has low performance in the Data Center, you can check the heatmap of that page to analyze user behavior patterns. For more details on how to use the features, please refer to each respective page. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helps.ptengine.com/en/insight/overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.