Insight Overview

Insight Overview

Ptengine Insight is a specialized tool for visualizing and analyzing user behavior on websites.

Key Features

Data Center

You can view various data related to your website, such as traffic sources, devices, and regions. It comes with rich dashboards that allow you to analyze data from different perspectives. By specifying a time period, you can also identify trends and anomalies in operational metrics in detail. ※ The data retention period varies depending on your subscription plan.

Heatmap

A tool that visualizes user viewing behavior on specific pages. Ptengine provides the following 5 types of heatmap features:

Click Heatmap

Attention Heatmap

Scroll Heatmap

Comparison Heatmap

History Heatmap

Events and Conversions

A feature that tracks user behavior based on specific goals. Events involve setting and tracking buttons or elements you want to monitor on specific pages, while conversions quantify the behavior users perform across multiple pages or events (such as exit behavior).

Expected Benefits

By using each feature in combination, you can gain deeper insights. For example, if you discover that a specific page has low performance in the Data Center, you can check the heatmap of that page to analyze user behavior patterns.

For more details on how to use the features, please refer to each respective page.