URL Unification

SUCCESS

What is URL Unification?

URL Unification is a feature that consolidates data from pages that are essentially the same but have different URLs, allowing you to measure and analyze them as a single page. For example, URLs with different formatting—such as URLs with or without "www" or with or without a trailing slash "/"—can be treated as the same page.

Benefits of This Feature

Accurate data analysis: Prevents access data for the same page from being dispersed across multiple URLs, allowing you to accurately understand page performance.

Improved analysis efficiency: When data is consolidated, analysis reports become easier to read, and analysis work becomes more efficient.

WARNING

Note:

This setting affects data measurement. Changes only apply to new data measurements after the change.

For new projects, consolidation of "www," "#," and "/" is ON by default.

For projects created before April 2023, consolidation of "www" and "/" is OFF by default.

Configuration Method

Click the gear icon next to the project name

Select Basic Settings and Tag Retrieval

Select URL Unification

Change settings for each registered domain

URLs With and Without "www"

Default setting: ON

Example: www.mysite.com and mysite.com → Measured as mysite.com ❓ Change to OFF if you want to check them separately

URLs With and Without "#"

Default setting: ON

💡 For single-page sites, OFF is recommended

URLs With and Without "index.html"

Default setting: OFF

Change to ON if you want to consolidate www.site.com and www.site.com/index.html

URLs With and Without "/" (Trailing Slash)

Default setting: ON

Example: www.mysite.com/ → Measured as www.mysite.com

Does not apply to URLs with parameters (example: www.mysite.com/?utm_source=google)

For details on trailing slash consolidation, see this article