Smart Heatmap

"Too much content, no time to read it all" and "Too much jargon, can't understand it even when I do."

If these frustrations sound familiar,

just click the button to the right of the title to summon your AI assistant to answer your questions and clear things up!

Ptengine's Smart Heatmap analyzes user behavior — stay time / exits / clicks / conversions — in real time, based on data captured by your installed tracking tag.

The Smart Summary feature reads the actual page structure, combines it with collected data, and uses AI to automatically explain "why" the observed behavior is happening.

Through 8 feature tabs, you can examine every aspect of user behavior on your pages.

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What this tool can tell you (use cases)

What you want to know	Which feature to use
Quickly understand the overall page situation	Smart Summary
Which content users focus on	Stay Heatmap
Where users exit the page	Exit Heatmap
Which buttons and links get clicked	Click Heatmap
Which content drives conversions	Conversion Heatmap
Numerical reports for page / blocks / elements	Data Report
Compare before/after, segments, or multiple views	Comparison Heatmap
Save heatmap images for reports	Screenshot

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8 feature tabs

Tab	Type	Summary
Smart Summary	AI Analysis	AI auto-generates page-level and block-level insights
Stay Heatmap	Heatmap	Visualize user stay time per block
Exit Heatmap	Heatmap	Visualize where users exit per block
Click Heatmap	Heatmap	Visualize click behavior on page elements
Conversion Heatmap	Heatmap	Evaluate conversion contribution by block / element
Data Report	Data Report	Comprehensive performance for page / blocks / elements
Comparison Heatmap	Comparison	Compare multiple heatmaps side by side
Toolbar	Common	Page switching, period, segment, share, page save, etc.

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Before you start — setup order matters

To make the most of Smart Heatmap, complete the following setup in order:

① Configure Conversion (CV)
② Configure Blocks
③ Configure Elements

Setup	What it unlocks
① Conversion	CV analysis in Conversion Heatmap / Data Report; better Smart Summary accuracy
② Blocks	Block-level Stay / Exit / Conversion analysis; Smart Summary block interpretation
③ Elements	Click and element-conversion analysis; CTA designation

You don't need to be perfect — just get started. All settings can be adjusted later.

For step-by-step instructions:

• Getting Started: 3 Setup Steps

• Block & Element Setup

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Migrating from Classic Heatmap?

Use the migration table to find where each classic-version feature lives in Smart Heatmap.

→ Migration from Classic Heatmap

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Dynamic site support

Ptengine has used dynamic-heatmap technology since the beginning, with rendering engines that handle dynamic pages rather than static page captures.

Hamburger menus, mega menus, sliders, accordion content, responsive layouts, advanced interactive designs, and SPAs are all supported.

The toolbar's Interactive Mode (画面操作モード) lets you view heatmaps with tabs/accordions in their open states. See Toolbar for details.

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Notes

Heatmaps may not capture data correctly in these cases:

• Pages with iframe embeds

• Sites with JavaScript-generated dynamic IDs

• Pages where height or content changes frequently

• Pages with duplicate IDs

See Special Cases & Troubleshooting for handling.

Recommended browsers: Chrome, Microsoft Edge, Firefox. Installing the Ptengine Assistant Chrome extension improves compatibility.