Click Heatmap
A heatmap that visualizes click (or tap) behavior on each page element. You can quantitatively confirm user intent and CTA effectiveness.
What this heatmap can tell you
Which elements get the most clicks
Whether CTA buttons receive enough clicks
Whether there are spots users want to click but have no link configured
Prerequisite: Element-level click analysis requires element setup on the target page. Switching to Click Heatmap auto-scans elements.
Two display modes
Switch display modes using the dropdown menu in the upper left of the heatmap. The default is Click Heatmap (color display). We recommend starting with the color view to grasp overall click distribution intuitively, then switching to Element Click (numerical) for deeper element-level analysis.
Click Heatmap (color, default)
Visualizes click concentration via color shading. Also surfaces clicks on areas not designated as interactive
Element Click (numerical)
Shows click count, click rate, and click share per element
Click Heatmap mode (color display)
Visualizes click overlap with thermography (color shading). Surfaces clicks on areas not designated as interactive — useful for finding elements that "have no link but users keep clicking."
Red
Concentrated clicks
Blue
Few clicks
Transparent
Little to no clicks
Element Click mode (numerical display)
Displays click data per element using numbers. You can switch between 3 metrics:
Click Count
Number of times each element was clicked
Click Rate
Click rate per element. Formula: target element's click count ÷ PVs reaching that block
Click Share
Each element's share of total page clicks
Element detail view
Clicking an element on the heatmap opens a detail popup:
Display count
Click count
Click share
Click UV (unique users)
Conversion count
Right-side element list
The right-side panel shows the full list of elements on the page.
Sort order: Sorted by page position (element top edge from top) by default. Click any column header to re-sort by that metric.
Click behavior: Clicking a row in the element list switches the right-side panel to that element's detailed data. The heatmap area does not jump to or highlight the element's position — this panel is designed for inspecting per-element details.
Element analysis (detailed data and breakdown)
Beyond the headline numbers, clicking an element reveals breakdown data for the visits that clicked it. Filter and decompose by visit attributes (traffic source, device, etc.) to answer questions like "who is clicking this element from where?"
Traffic source
Source of the visits that clicked this element (search engine, campaign, etc.)
Device info
Device info for visits that clicked this element
Entry page
Landing page of visits that clicked this element
Region
Region of visits that clicked this element
Element action menu
Selecting an element exposes the following operations:
Rename
Give the element a meaningful name
Move to position
Scroll the view to where the element is
Mark as CTA
Tag as an important CTA
Mark as fixed display
Tag as a floating element
Delete
Remove the element marker
Show CTAs only filter
Check "Show CTAs only" to limit both the heatmap and the element list to elements marked as CTAs. Useful for quickly focusing on key elements.
For how to designate CTAs, see Block & Element Setup — What is a CTA?.
Metrics used
Click Count
Click count for the target element. Measured regardless of link presence
—
Element Click
Click Rate
Click rate for the target element
Target element clicks ÷ PVs reaching that block
Element Click
Click Share
Target element's share of total page clicks
Target element clicks ÷ total page clicks
Element Click
For detailed formulas, see Metrics Reference.
Analysis tips
"Positive" vs "negative" click signals
Red areas aren't always good news.
Positive: CTA buttons or important links concentrate clicks
Negative: Non-link images or text concentrate clicks (= user expectations don't match page design)
CTA click rate guideline
CTA click rate, relative to visits, is best at 10% or higher as a rough benchmark. Below that, consider improving CTA visibility, copy, or placement.
Checkpoints
Are click concentrations where you'd expect them?
Are the most-clicked elements buried in hard-to-see areas?
Are there elements being clicked that have no link or action set?
Is CTA click rate sufficient?
Related pages
Conversion Heatmap — Verify whether clicked elements drive conversion
Stay Heatmap — Check stay time around clicked elements
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