Conversion Heatmap
A heatmap that visualizes how much page elements and blocks contribute to conversion (goal achievement). You can identify which content drives results.
About This Feature
When improving a page, it's critical to know "which content actually contributes to sales and goal achievement?" Simply having high click counts or long stay times doesn't reveal whether content drives business results.
Using the Conversion Heatmap, you can discover:
Which elements are most likely to lead to conversion when clicked
Which blocks are most likely to lead to conversion when thoroughly reviewed
Which content has the greatest impact on results
How to Use
Click the "Conversion" tab in the heatmap toolbar to display the conversion heatmap.
Switch between 2 analysis modes using the dropdown menu in the upper left. You can also specify the specific conversion goal to analyze.
About the Primary Conversion: The conversion at the top of the list in the conversion settings panel is treated as this page's Primary Conversion. While this heatmap lets you switch freely with the filter, Smart Summary's "Ad Effectiveness Analysis" and "Audience Analysis" use only the Primary Conversion for analysis.
To change which conversion drives those analyses, drag the target conversion to the top in the conversion settings panel. See Block & Element Setup — Conversion Settings.
Element Conversion
Displays conversion contribution by individual elements (buttons, links, etc.).
CV Contribution Count
Sessions that clicked this element and then converted
CV Contribution Rate
CV contribution count ÷ sessions that clicked this element
Block Conversion
Displays conversion contribution by page blocks (sections).
Block CV Count
Sessions that stayed 5+ seconds on this block and converted
Block CV Rate
Block CV count ÷ sessions meeting stay condition
Understanding Block Conversion Rate
Block conversion rate is a Ptengine-unique metric with a different concept from typical "reach-based conversion rate."
Difference from Typical Conversion Rate
Typical Page Conversion Rate
All sessions visiting the page
Of all page visitors, what % converted?
Block Conversion Rate
Sessions with 5+ seconds stay on block
Of those who thoroughly reviewed the block, what % converted?
Why 5+ Seconds of Stay?
Users who briefly pass through while scrolling differ from those who thoroughly read content in their purchase decision impact. By setting a 5-second threshold, you can measure "Of those who really read this content, what percentage converted?"—the true influence content has on purchase decisions.
Default stay condition is 5 seconds.
Metrics Used
CV Contribution Count
Sessions converting after clicking element
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Element Conversion
CV Contribution Rate
% of element-clicking sessions that converted
CV contribution count ÷ clicking sessions
Element Conversion
Block CV Count
Sessions with 5+ stay that converted
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Block Conversion
Block CV Rate
% of 5+ stay sessions that converted
Block CV count ÷ 5+ stay sessions
Block Conversion
For detailed formulas, see Metrics Reference.
Calculation Unit: Conversion metrics (CV contribution rate, block CV rate) are calculated on a session basis. Unlike impression rate and exit rate using PV units, conversion assesses goal achievement across entire sessions.
Analysis Tips
High Block Conversion Rate = Content Influencing Purchase Decisions
Blocks with high conversion rates likely directly impact user purchase decisions. Consider strengthening that block's content or repositioning it more prominently.
Element vs. Block Conversion Analysis
Element Conversion
When comparing CTA buttons, links, and other clickable elements
Block Conversion
When comparing entire content sections like product descriptions, reviews, pricing
Checkpoints
Are high-conversion blocks buried low on the page?
With multiple CTAs, which has the highest CV contribution rate?
Consider repositioning or revising CTAs with low contribution rates
Can high-rate block content be extended to other pages?
Related Features
Click Heatmap — Compare element click counts with effectiveness
Stay Heatmap — Check stay status for high-conversion blocks
Metrics Reference — Detailed metric definitions and formulas
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