# Conversion Heatmap

A heatmap that visualizes how much page elements and blocks contribute to conversion (goal achievement). You can identify which content drives results.

***

## About This Feature

When improving a page, it's critical to know "which content actually contributes to sales and goal achievement?" Simply having high click counts or long stay times doesn't reveal whether content drives business results.

Using the Conversion Heatmap, you can discover:

* Which elements are most likely to lead to conversion when clicked
* Which blocks are most likely to lead to conversion when thoroughly reviewed
* Which content has the greatest impact on results

***

## How to Use

Click the **"Conversion"** tab in the heatmap toolbar to display the conversion heatmap.

Switch between 2 analysis modes using the dropdown menu in the upper left. You can also specify the **specific conversion goal** to analyze.

> **About the Primary Conversion**: The conversion at the **top of the list** in the conversion settings panel is treated as this page's **Primary Conversion**. While this heatmap lets you switch freely with the filter, [Smart Summary](/en/insight/smart-heatmap/smart-summary.md)'s "Ad Effectiveness Analysis" and "Audience Analysis" use **only the Primary Conversion** for analysis.
>
> To change which conversion drives those analyses, drag the target conversion to the top in the conversion settings panel. See [Block & Element Setup — Conversion Settings](/en/insight/smart-heatmap/block-element-settings.md#conversion-settings).

### Element Conversion

Displays conversion contribution by individual elements (buttons, links, etc.).

| Metric                    | Definition                                                 |
| ------------------------- | ---------------------------------------------------------- |
| **CV Contribution Count** | Sessions that clicked this element and then converted      |
| **CV Contribution Rate**  | CV contribution count ÷ sessions that clicked this element |

### Block Conversion

Displays conversion contribution by page blocks (sections).

| Metric             | Definition                                                  |
| ------------------ | ----------------------------------------------------------- |
| **Block CV Count** | Sessions that stayed 5+ seconds on this block and converted |
| **Block CV Rate**  | Block CV count ÷ sessions meeting stay condition            |

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## Understanding Block Conversion Rate

Block conversion rate is a Ptengine-unique metric with a different concept from typical "reach-based conversion rate."

### Difference from Typical Conversion Rate

| Metric                       | Formula                                    | Meaning                                                           |
| ---------------------------- | ------------------------------------------ | ----------------------------------------------------------------- |
| Typical Page Conversion Rate | All sessions visiting the page             | Of all page visitors, what % converted?                           |
| **Block Conversion Rate**    | Sessions with **5+ seconds stay** on block | Of those who **thoroughly reviewed** the block, what % converted? |

### Why 5+ Seconds of Stay?

Users who briefly pass through while scrolling differ from those who thoroughly read content in their purchase decision impact. By setting a 5-second threshold, you can measure **"Of those who really read this content, what percentage converted?"**—the true influence content has on purchase decisions.

> Default stay condition is 5 seconds.

***

## Metrics Used

| Metric Name               | Definition                                    | Formula                                   | Analysis Mode      |
| ------------------------- | --------------------------------------------- | ----------------------------------------- | ------------------ |
| **CV Contribution Count** | Sessions converting after clicking element    | —                                         | Element Conversion |
| **CV Contribution Rate**  | % of element-clicking sessions that converted | CV contribution count ÷ clicking sessions | Element Conversion |
| **Block CV Count**        | Sessions with 5+ stay that converted          | —                                         | Block Conversion   |
| **Block CV Rate**         | % of 5+ stay sessions that converted          | Block CV count ÷ 5+ stay sessions         | Block Conversion   |

> For detailed formulas, see [Metrics Reference](/en/insight/smart-heatmap/metric-reference.md).
>
> **Calculation Unit**: Conversion metrics (CV contribution rate, block CV rate) are calculated on a **session basis**. Unlike impression rate and exit rate using PV units, conversion assesses goal achievement across entire sessions.

***

## Analysis Tips

### High Block Conversion Rate = Content Influencing Purchase Decisions

Blocks with high conversion rates likely directly impact user purchase decisions. Consider strengthening that block's content or repositioning it more prominently.

### Element vs. Block Conversion Analysis

| Analysis Mode      | When to Use                                                                        |
| ------------------ | ---------------------------------------------------------------------------------- |
| Element Conversion | When comparing CTA buttons, links, and other clickable elements                    |
| Block Conversion   | When comparing entire content sections like product descriptions, reviews, pricing |

### Checkpoints

* Are high-conversion blocks buried low on the page?
* With multiple CTAs, which has the highest CV contribution rate?
* Consider repositioning or revising CTAs with low contribution rates
* Can high-rate block content be extended to other pages?

***

## Related Features

* [Click Heatmap](/en/insight/smart-heatmap/click-heatmap.md) — Compare element click counts with effectiveness
* [Stay Heatmap](/en/insight/smart-heatmap/stay-heatmap.md) — Check stay status for high-conversion blocks
* [Metrics Reference](/en/insight/smart-heatmap/metric-reference.md) — Detailed metric definitions and formulas


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