Metrics Reference
A comprehensive list of all metrics used in Ptengine heatmap, organized by level. Use this when checking metric definitions, formulas, and purposes.
Page-Level Metrics
Metrics showing overall page performance. Primarily used in "Numerical Report" and "Smart Summary" tabs.
Visits
Number of site visits (sessions). Multiple visits by the same user each count as 1 visit.
Count
Unique Users (UU)
Number of people visiting the site within the period. The same user counts as 1 UU regardless of visit frequency.
Count
Page Views (PV)
Number of times the page was displayed. Each page load counts as 1 PV.
Count
New Rate
% of new visits in total visits. Calculation: new visits ÷ total visits
%
Bounce Rate
% of visits exiting from landing page without visiting other pages. Calculation: bounce visits ÷ total visits
%
Average Stay Time
Average stay time on a specific page. Calculation: total stay time ÷ total PV for page
Seconds
First View Exit Rate
% of visits exiting from first view (initial visible area upon page load)
%
Entrances
Number of times this page served as entry/landing page
Count
Average Page Views
Average number of pages viewed per visit
Pages
Click Count
Total clicks (PC) or taps (mobile) on page, regardless of link presence
Count
Click Rate
Click rate for the page
%
CTA Click Rate
Click rate for CTA (Call To Action) buttons
%
Conversion Rate
% of visits achieving set site goals. Calculation: conversions ÷ total visits
%
Completion Count
Number of visits achieving conversion
Count
Block-Level Metrics
Metrics showing performance for each block (section) within the page. Used in "Stay," "Exit," and "Conversion" heatmaps.
Impression ※PV-based
Impression Rate
% of PVs that scrolled to reach this block
PVs reaching block top ÷ total PVs
Impression Count
Number of times this block was displayed
PVs reaching block top (= impression rate × total PVs
Stay ※PV-based
Block Average Stay Time
Average time this block was visible in the viewport (seconds). Shows how long users viewed the block.
Sum of block viewport time ÷ impression count
Exit ※PV-based
Block Exit Rate
% of PVs viewing this block where it was the deepest reach point on page
PVs with this block as deepest point ÷ PVs viewing block (impression count)
Exit Count
Actual number of PVs exiting at this block
Exit rate × impression count
Conversion ※Session-based
Block Conversion Count
Sessions staying 5+ seconds on this block and converting
Sessions meeting dwell condition and converting
Block Conversion Rate
% of sessions meeting dwell condition that converted. Default condition: 5+ seconds
Block conversion count ÷ sessions meeting dwell condition (real_duration ≥ 5000ms)
Block Conversion Rate Concept: Rather than users merely "reaching" a block, it shows conversion % among those who "thoroughly reviewed" the block 5+ seconds. This reveals how much the content impacts purchase decisions.
Calculation Unit: Block conversion rate uses session basis (unlike impression/exit rates using PV basis). This is because conversion is determined across the entire session.
Block-Level Metrics Calculation Unit Summary
Impression
PV-based
Impression rate, impression count
Stay
PV-based
Block average stay time
Exit
PV-based
Block exit rate, exit count
Conversion
Session-based
Block conversion count, block conversion rate
Impression, stay, and exit measure behavior per page view, so they use PV-based calculation. Conversion determines goal achievement across the entire session, so it uses session-based calculation.
Element-Level Metrics
Metrics showing performance of individual page elements (buttons, links, images, etc.). Used in "Click" heatmap and "Conversion" heatmap element analysis.
Click Count
Number of clicks on target element
—
Click Share
% of total page clicks accounted for by target element
Target clicks ÷ total page clicks
Visits
Number of visits (sessions) clicking this element
—
CV Contribution Count
Sessions converting after clicking this element
Sessions converting after element click
CV Contribution Rate
% of sessions clicking element that converted. Session-based calculation.
CV contribution count ÷ sessions clicking element
Supplementary: Analysis Metrics Used in Smart Summary
Smart Summary "Ad Effectiveness Analysis" and "Audience Analysis" use the following concepts alongside page-level metrics above.
Session Count (visits)
Visit count. Calculated on session basis rather than PV or UU.
Four-Quadrant Classification
Analysis method classifying ad sources or audience segments into 4 groups using 2 axes: visit count (session count) and conversion rate.
Concentrated
When a specific ad source or segment represents 95%+ of traffic, treated as overall overview rather than comparative analysis.
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