# Data Report

A feature that displays key page metrics in numerical format as a list. You can check quantitative data that's harder to grasp from heatmap visualizations.

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## About This Feature

Heatmaps excel at intuitively grasping user behavior "trends," but when you need exact numbers, numerical report is convenient.

Using Numerical Report, you can discover:

* Page visits, page views, unique users
* Bounce rate, exit rate, average stay time
* Conversion rate, conversion count
* Breakdowns by dimensions like traffic source and device

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## How to Use

Click the **"Numerical Report"** tab in the heatmap toolbar to display the numerical report.

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## Main Metrics Displayed

### Basic Metrics

| Metric Name       | Definition                                           |
| ----------------- | ---------------------------------------------------- |
| Visits            | Number of site visits (sessions)                     |
| Unique Users (UU) | Number of people visiting the site within the period |
| Page Views (PV)   | Number of times the page was displayed               |
| Click Count       | Total clicks/taps occurring on the page              |

### Quality Metrics

| Metric Name       | Definition                                                                    |
| ----------------- | ----------------------------------------------------------------------------- |
| Bounce Rate       | % of visits where users exited from landing page without visiting other pages |
| Exit Rate         | % of visits where this page was the final page                                |
| Average Stay Time | Average time spent on the page                                                |
| New Rate          | % of new visits in total visits                                               |
| Entrances         | Number of times this page served as landing page                              |

### Conversion Metrics

| Metric Name      | Definition                         |
| ---------------- | ---------------------------------- |
| Conversion Rate  | % of visits achieving the set goal |
| Completion Count | Number of visits converting        |

> For detailed formulas, see [Metrics Reference](/en/insight/smart-heatmap/metric-reference.md).

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## Analysis Tips

### When to Use Numerical Report

* **Pre/Post Comparison**: Compare numbers before and after page changes or A/B tests
* **Baseline Understanding**: Check basic page performance before heatmap analysis
* **Regular Reporting**: Track key metric trends weekly or monthly

### Checkpoints

* Is bounce rate higher than expected?
* Is average stay time appropriate for content volume?
* Any abnormalities in conversion rate trends?
* Is new/repeat visitor balance appropriate?

***

## Related Features

* [Smart Summary](/en/insight/smart-heatmap/smart-summary.md) — AI analysis provides context for numerical data
* [Heatmap Comprehensive Guide](https://gitlab.com/PtmindDev/ptx/ptengine-helps/-/blob/main/DOCS/en/insight/smart-heatmap/overview.md) — Overview of all heatmap features
* [Metrics Reference](/en/insight/smart-heatmap/metric-reference.md) — Detailed metric definitions and formulas


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