Data Report
A feature that displays key page metrics in numerical format as a list. You can check quantitative data that's harder to grasp from heatmap visualizations.
About This Feature
Heatmaps excel at intuitively grasping user behavior "trends," but when you need exact numbers, numerical report is convenient.
Using Numerical Report, you can discover:
Page visits, page views, unique users
Bounce rate, exit rate, average stay time
Conversion rate, conversion count
Breakdowns by dimensions like traffic source and device
How to Use
Click the "Numerical Report" tab in the heatmap toolbar to display the numerical report.
Main Metrics Displayed
Basic Metrics
Visits
Number of site visits (sessions)
Unique Users (UU)
Number of people visiting the site within the period
Page Views (PV)
Number of times the page was displayed
Click Count
Total clicks/taps occurring on the page
Quality Metrics
Bounce Rate
% of visits where users exited from landing page without visiting other pages
Exit Rate
% of visits where this page was the final page
Average Stay Time
Average time spent on the page
New Rate
% of new visits in total visits
Entrances
Number of times this page served as landing page
Conversion Metrics
Conversion Rate
% of visits achieving the set goal
Completion Count
Number of visits converting
For detailed formulas, see Metrics Reference.
Analysis Tips
When to Use Numerical Report
Pre/Post Comparison: Compare numbers before and after page changes or A/B tests
Baseline Understanding: Check basic page performance before heatmap analysis
Regular Reporting: Track key metric trends weekly or monthly
Checkpoints
Is bounce rate higher than expected?
Is average stay time appropriate for content volume?
Any abnormalities in conversion rate trends?
Is new/repeat visitor balance appropriate?
Related Features
Smart Summary — AI analysis provides context for numerical data
Heatmap Comprehensive Guide — Overview of all heatmap features
Metrics Reference — Detailed metric definitions and formulas
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