Stay Heatmap

Visualizes how long users stay on each block in the page. Long stay = high user interest — useful for identifying which areas attract attention.

What this heatmap can tell you

Which blocks attract user attention
Which blocks get skipped
Whether important content gets the attention it deserves

Prerequisite: Stay Heatmap requires block setup on the target page.

Two display modes

Switch display modes using the dropdown menu in the upper left of the heatmap. The default is Attention. We recommend starting with Attention to grasp overall focus distribution intuitively, then switching to Block Stay to dig into block-level data.

Mode

Characteristics

When to use

Attention (default)

Pixel-level attention distribution as a thermograph (color shading)

When you want to know exactly where the gaze concentrates

Block Stay

Average stay time (in seconds) per block

When you want a rough sense of which sections are popular

Attention mode (color display)

Relatively evaluates user stay time and visualizes it via color shading.

Color

Meaning

Red

Areas where users stayed longest

Blue

Areas with low user attention

Transparent

Stay time near zero

Three rules of attention coloring

The middle of the screen turns reddest — gaze concentrates here
Where users stop scrolling, overlap turns red — many users stopping in the same place deepens the color
Long-stopped positions turn red — the longer a position is viewed, the redder it becomes

Block Stay mode (numerical display)

Displays the average stay time (in seconds) per block (section).

Each block shows its stay time prominently
The right-side panel lists all blocks with their impression rates

Block detail view

Click any block on the heatmap to see a popup with detailed data:

Display rate
Average stay time
Exit count
Conversion count

Right-side data table

The right-side panel shows the full list of blocks on the page.

Metric

Description

Block name

Click to scroll the heatmap to the corresponding location

Display rate

% of PVs where this block was displayed

Average stay time

Average stay time of users who saw this block. Longer = higher interest

About sort order: The block list is sorted by page position (block top edge from top) by default. Click any column header to re-sort by that metric.

Metrics used

Metric

Definition

Formula

Block Average Stay Time

Average time the block was visible in the viewport (seconds). Indicates how long users viewed the block.

Sum of in-viewport time ÷ impression count

Impression Rate

% of PVs that scrolled to display this block

PVs reaching block top ÷ total PVs

For detailed formulas, see Metrics Reference.

Analysis tips

Long stay ≠ always positive

There are 2 possible reasons for long stay:

Positive: Users are interested and reading carefully
Negative: Content is unclear and takes time to understand

The key is to combine with Exit Heatmap to disambiguate.

Pattern

Stay time

Exit rate

Interpretation

High interest

Long

Low

Users are satisfied and move to the next block

Hesitation

Long

High

Users read but it didn't meet expectations

Skim

Short

Low

Not interested, moving on with anticipation

Immediate exit