Stay Heatmap
Visualizes how long users stay on each block in the page. Long stay = high user interest — useful for identifying which areas attract attention.
What this heatmap can tell you
Which blocks attract user attention
Which blocks get skipped
Whether important content gets the attention it deserves
Prerequisite: Stay Heatmap requires block setup on the target page.
Two display modes
Switch display modes using the dropdown menu in the upper left of the heatmap. The default is Attention. We recommend starting with Attention to grasp overall focus distribution intuitively, then switching to Block Stay to dig into block-level data.
Attention (default)
Pixel-level attention distribution as a thermograph (color shading)
When you want to know exactly where the gaze concentrates
Block Stay
Average stay time (in seconds) per block
When you want a rough sense of which sections are popular
Attention mode (color display)
Relatively evaluates user stay time and visualizes it via color shading.
Red
Areas where users stayed longest
Blue
Areas with low user attention
Transparent
Stay time near zero
Three rules of attention coloring
The middle of the screen turns reddest — gaze concentrates here
Where users stop scrolling, overlap turns red — many users stopping in the same place deepens the color
Long-stopped positions turn red — the longer a position is viewed, the redder it becomes
Block Stay mode (numerical display)
Displays the average stay time (in seconds) per block (section).
Each block shows its stay time prominently
The right-side panel lists all blocks with their impression rates
Block detail view
Click any block on the heatmap to see a popup with detailed data:
Display rate
Average stay time
Exit count
Conversion count
Right-side data table
The right-side panel shows the full list of blocks on the page.
Block name
Click to scroll the heatmap to the corresponding location
Display rate
% of PVs where this block was displayed
Average stay time
Average stay time of users who saw this block. Longer = higher interest
About sort order: The block list is sorted by page position (block top edge from top) by default. Click any column header to re-sort by that metric.
Metrics used
Block Average Stay Time
Average time the block was visible in the viewport (seconds). Indicates how long users viewed the block.
Sum of in-viewport time ÷ impression count
Impression Rate
% of PVs that scrolled to display this block
PVs reaching block top ÷ total PVs
For detailed formulas, see Metrics Reference.
Analysis tips
Long stay ≠ always positive
There are 2 possible reasons for long stay:
Positive: Users are interested and reading carefully
Negative: Content is unclear and takes time to understand
The key is to combine with Exit Heatmap to disambiguate.
High interest
Long
Low
Users are satisfied and move to the next block
Hesitation
Long
High
Users read but it didn't meet expectations
Skim
Short
Low
Not interested, moving on with anticipation
Immediate exit
Short
High
Lost interest at first sight, exited
Checkpoints
Are key pieces of content (value props, CTAs) getting enough attention?
Are attended pieces buried below the fold?
If the page is overall pale-colored, content might lack appeal
Areas with sharp color jumps (red→green→red) indicate fluctuating reading intent
Related pages
Exit Heatmap — Analyze with exit rate together
Smart Summary — AI auto-analysis
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